Welcome!
The reason we write this newsletter is to help you grow fast, avoid mistakes, and make optimal career moves.
It is one of our ways of paying it forward and to help guide the next group of leaders.
Whether you sign up for free or upgrade to a paid subscription, we hope you’ll join us.
Free subscribers have access to:
One weekly career growth guidance newsletter article.
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Free download of Ethan’s “The Magic Loop: A framework for rapid career growth” (7 pages). Ethan used this exact framework as an IC, Senior Manager, Director, and Amazon VP to rise quickly and help direct reports and mentees rise in their careers.
Free link to Jason’s networking question bank to run your own events and to have interesting questions in your back pocket when you run into the CEO in the elevator.
Paid subscribers receive all free content plus:
Two weekly career growth guidance newsletter articles.
Private Slack Community of 23+ specialized career channels with active peer support for leadership networking and relationship building.
Exclusive events including in-person and virtual meetups hosted by community members (see photos below).
Apply for and watch Ethan live executive coach ICs and people leaders.
Weekly Saturday newsletter article with links to resources, latest member-only events, and more.
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About us
Ethan Evans
In my 15+ years at Amazon, I led global teams of 800+ and invented well-known businesses and products such as Prime Video, Amazon Video, Amazon Appstore, Merch by Amazon, Prime Gaming (formerly Twitch Prime), and Twitch Commerce.
Hold 70+ patents.
Reviewed 10,000+ resumes, conducted 2,500+ interviews, and 1,000+ hires.
Was an Amazon Bar Raiser and Bar Raiser Core Leader, responsible for training and maintaining Amazon's group of interview outcome facilitators.
Helped advocate for and draft the Amazon Leadership Principle (LP) “Ownership” — the words, “They never say ‘that’s not my job.’” are mine (read the story).
I've promoted 8 reports from Senior Manager (Amazon L7) to Director (Amazon L8), contributed to 25+ Director promotions, hired 10+ Directors internally and externally, and drove the promotion of 3 engineers to Principal. Of my former reports, 2 are current Amazon VPs (L10) and 5 are C-Suite outside Amazon.
I retired from Amazon as a Vice President in September 2020.
Prior to Amazon, I spent 12 years at 3 startups.
Jason P. Yoong
I’ve owned multiple $1B+ P&L across eCommerce, marketplaces, advertising, and media. I led 40+ person organizations, managed $400M+ marketing budgets, and served as an Advisory Board Member.
After leading and building at publicly traded companies Amazon, Dentsu Aegis, and Universal McCann (IPG), I joined the founding team of a venture-backed software startup and raised $8M seed.
Now I am building Level Up with Ethan. I also serve on the Harvard Business Review advisory council and as a mentor at First Round Capital and Techstars.
As COO of Level Up, I co-own all aspects of the business with Ethan: Content, growth, community, revenue, P&L, marketing, partnerships, business development, operations, product, GenAI, strategy, events, design, etc.
What paid subscribers say
“You got me promoted. Full stop.”
"Your content helped me get promoted, thank you!”
“I got a 100%+ comp increase because of the tactics you shared." It works.”
“I made REAL connections in the Slack community.”
"Lots of useful info on moving up in the career that actually works."
“A leader in my org recommended your newsletter and he was right…it is gold.”
"Ethan's writing has been instrumental in providing valuable tools and guidelines. His insights have been a guiding force as I strive towards my objective of becoming a VP (or possible CEO). Thank you for sharing your wisdom and contributing to my professional growth!"
Photos from Level Up Community meetups (virtual and in-person)
Connect With Ethan & Jason
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Learn more about our live online courses and on-demand courses.
Contact us for corporate training, keynote speaking, guest writing, and more.
