Announcing Ethan Evans AI
24/7 personalized executive career coaching to Level Up and make no BS career breakthroughs
We are thrilled to announce the launch of Ethan Evans AI — a custom career coaching GPT built on Ethan’s (and Level Up) written content (hundreds of thousands of text), video (hundreds of hours of recordings), and proprietary unreleased content.
Available to you 24/7.
And for free (built on ChatGPT).
We beta tested with our private Slack Community, they loved it. Here’s how high performers used it to drive results:
"Helped me a lot putting together a concise deck that I presented to exec leadership. The presentation was an absolute success. Closer now to build my own design org in our company."
“Got an email from my engineering manager (obviously with resistance). I added the paper, emails etc for reference and the Ethan GPT gave me great advice that worked…crazy valuable.”
“My company had a round of layoffs and I had a couple of situations with the remaining leadership team - folks wanting to take resources from my team including my former manager. I asked Ethan AI for advice, implemented it, and was able to keep the resources I wanted. I was also invited to attend an executive meeting. I specifically like the way AI answers with a game plan, coaching questions, and tactical approach - very useful.”
When we started Level Up, one of our goals was to make subscribing to our content such a good deal that it would be “career irresponsible” not to join.
Launching Ethan Evans AI as a 24/7 on-demand free executive coach brings us a step closer to our mission of paying it forward and helping develop the next generation of bar raising leaders.
A key bar raiser to thank is Alan O’Beirne (Senior GenAI PM at Amazon). He proactively aggregated Ethan’s public content, built the GPT, and said “Here you go.” What started as a solo project turned into a collaboration where we added more content (and continue to add more), fine tuned prompts, incorporated beta user feedback, and decided the “rings of expansion” plan to get the GPT in the hands of everyone.
From Alan:
Value prop: EthanGPT delivers personalized coaching on demand, 24/7. It gives you sharp, direct, and contextual guidance tailored to your situation — when you need it. Whether you're trying to get promoted, influence leadership, or navigate org politics, it helps you think through problems the way Ethan would coach you 1:1. It adapts to your goals, challenges, and level — and keeps you focused on what matters most.
Why I built it: I’ve been following Ethans content for years and I wanted something that would let me interact with his ideas in the context of my situation at any given moment. This GPT brings over 450k of Ethans words to life so I can interact with them: it makes decades of experience instantly accessible, and turns insight into action, right when I need it. I built it selfishly, but its actually a scalable opportunity for others to leverage. I’ve got a few ideas for how we could deepen the experience and what V2 evolutions looks like…
A common mistake people make with AI tools is not knowing how to use it properly.
To help you jumpstart successfully, Alan created a helpful “Ethan Evans AI Getting Started” doc that walks you through how to get the most from the GPT, including:
Example uses cases.
Specific follow-up prompts.
How to interact with it like a real executive coach.
Before & After prompt examples (you will see the difference).
FAQs.
Prompt Ethan Evans AI with your career questions and challenges — then tell us in the comments what you think so we know if it resonated.
Help us build more with AI
Call to action for AI builders — This is V1. We will build more with AI to help high performers make no BS career breakthroughs. If you have ideas (or have already built something) and want to collaborate, write in the comments and/or reach out to us (Ethan and Jason).
Recap of resources
Ethan Evans AI (EthanGPT).
Ethan Evans AI Getting Started Document (use this to get the most from EthanGPT, includes Before & After prompt examples).
Give Alan O’Beirne a shoutout if the GPT helped you.
If you are getting started with AI and want help to frame why it’s critical to use in your work now and specific prompt examples / phrases to get the most out of AI tools, watch this.
More feedback from beta users
"I love it! Amazing tool."
"Agree, it's amazing. I use it A LOT."
“It’s like having a top executive coach. Unbelievable.”
“I don’t know how I would do my day job today without Ethan AI (or AI altogether).”
"I want to acknowledge how good Ethan AI is. Thank you for creating it and making it accessible to us."
“Congrats once again on creating the only useful custom GPT in the GPT Store (chatting now with virtual Ethan as I go for a walk).”
“I practice with Ethan AI before every senior leadership meeting. It works. I feel confident in my responses and have a better idea of the type of questions execs will ask.”
“Compared to ChatGPT, Ethan AI feels like an additional knowledge layer, a sort of fine tuning, and that makes the advice not sound generic. It also has a strategic component that I myself sometimes overlook.”
"No improvement feedback yet - just wanted to say I LOVE it!! Really appreciate 'The Straight Truth' and Hard Questions. Based on what it gave me, I will be revamping my resume! It feels very much like I'm getting personalized, on-demand coaching from Ethan."
“Ethan Evans AI sees around the corners, sometimes I'm so obsessed with a particular outcome, that I can't see the trees from the forest and this helps me create that space between the my ideas and the actual problem, allowing me to detach and find a solution.”
Feedback from new users
Share this article with your team, colleagues, and friends who could benefit from free 24/7 on-demand executive coaching.
Connect With Ethan & Jason
Follow Ethan on LinkedIn.
Get Ethan’s career advice on YouTube.
Connect with Jason (Ethan’s COO) on LinkedIn.
Learn more about Ethan’s live online courses and on-demand courses.
Contact us for corporate training, keynote speaking, guest writing, and more.
Maven’s Top Leadership & Career courses:
Get Promoted Faster - For ICs & new managers (<10 years experience). Get tactical “how-to” insights for rapid career growth.
Stuck at Senior Manager - How to Break Through to Executive - For leaders who want to grow to Principal, Staff, Director, or VP.
I love this, much better than searching in my emails for the right newsletter
I'm 20,000 words into conversations with EvansGPT and have found it more beneficial than previous paid professional coaching. EvansGPT offered genuinely new insights rather than just echoing my thoughts, significantly improving my self-awareness and providing actionable steps.
Here's a tip others might try:
Provide enough context for EvansGPT to identify your personality using a psychometric tool. Using Myers-Briggs (MBTI), EvansGPT identified me as ENTP, allowing us to explore why I lean toward Perceiving (P) rather than Judging (J). A detailed analysis of the five facets within J vs. P provided clear guidance on improving structure, planning, and proactiveness.
We also examined balanced tendencies, such as being systematic yet flexible, highlighting strengths and behaviors that sometimes hold me back.
Next, we're exploring Gallup Strengthsfinder and Crucial Conversations.
Overall, interactions with EvansGPT were notably insightful and practical compared to typical GPT coaching sessions.