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Bechem Ayuk's avatar

I really enjoyed reading this. It’s refreshing to see leadership framed not as a toolkit of tactics, but as something that needs to be deeply internalised and aligned with who we really are.

The call to action around identifying actionable core values was particularly interesting. So often, people stop at words like “integrity” or “respect,” but the real magic happens when those values are operationalised into something you can actually use to navigate messy, real-world decisions.

In my experience as a newsletter ghostwriter, one thing I’ve seen work well, especially for leaders who write or communicate often, is to use storytelling not just to teach values, but to model them. For your next article, consider weaving in a short, high-stakes story where your values clashed and you had to make a tough call. Stories like the conference one are great, but a vivid story that shows a value in action (especially one that didn’t end perfectly) can often stick in the reader’s mind even longer.

Thank you so much for sharing this. It makes a strong case for intentional, principle-driven leadership. 👏👏

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