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Jason P. Yoong's avatar

Additional advice. Over my 15+ years in tech and advertising, I've lived through multiple layoff cycles and made layoff decisions myself. The candid truth is most individuals cannot "outperform" a macro layoff decision, but there are behaviors that improve your odds of surviving layoffs, here are a few:

1/ Deliver what is important to the business and leadership. Your career risk goes up when your work is not aligned to org priorities. When I was in advertising, my work drove measurable results and won multiple industry awards — this resulted in owning more critical work, managing bigger marketing budgets, and leading strategic upfront negotiations (all valuable, high impact, and hard to replace leverage). This ties to the next point...

2/ Track the direction of the business (not just your role). Entire teams get cut when leadership decides it is a cost center not worth maintaining. If you are on a team that is not growing or is in maintenance mode, act now by upskilling yourself and build internal (and external) relationships with teams who are in growth areas and switch. Across my career, I've done both internal team switches and industry switches. The consistent theme was go to where growth is happening.

3/ Be a positive-sum team player (this matters more than people admit). Talented but combative is a reason to let you go. When layoffs happen, it's easier to remove a name than a relationship. Be someone who is collaborative, challenges and raises the bar in a thoughtful way, open to feedback, easy and fun to work with.

4/ Stay interview-ready at all times. You cannot control leadership decisions, but you can control your own optionality and preparedness. My friends at Netflix often share that their managers encourage them to externally interview each year to test market value, stay sharp, and gain wider perspective. Note, the key for Netflix is employees usually find out that Netflix is the best company for them and it ensures that employees stay because they want to.

Layoffs are painful.

They represent real people and real life disruption.

You may not be in the room where decisions are made — but you can control how prepared and exposed (to a degree) you are when they happen.

Elena Alikhachkina's avatar

Brutal , but honest. I fully agree. We will see more organizational changes not just at FAANG industry, but in not-tech industries too. From my experiences, I see changes as opportunities. But many people in a middle career see them as threats. I totally get it. Use help of senior people as Ethan to shape your vision! It’s a real and powerful help. For people in data, analytics, ai and insights - I am hosting a short 30 min session on Friday ( as a part of Love 💕 Data celebration week) to demystify data career changes. Hope it’s ok to give a registration link here. https://maven.com/p/e1f0a8/how-to-build-a-data-career-that-ai-won-t-replace?

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