Meta lesson: don’t copy something that your competitor is doing — understand how to take that principle and apply it to the needs of YOUR customer. In the example of Prime day, it’s a tool for building more value into the Prime membership and encourage purchases a few months before Black Friday.
Meta lesson: don’t copy something that your competitor is doing — understand how to take that principle and apply it to the needs of YOUR customer. In the example of Prime day, it’s a tool for building more value into the Prime membership and encourage purchases a few months before Black Friday.