The power of promotions: Great tech that cannot be turned into money is just art.
One time discount
Quick news: We have 2 near-term live online events for Level Up Career Community Members (paid newsletter subscribers):
(Jan. 12) Live Executive Coaching with Ethan and client (Director of PM)
(Jan. 16) Ethan’s Book Club live debrief and discussion with Ethan and the author
Members, click here for details and registration links.
If you want to become a member, upgrade to a paid newsletter subscription.
Michael Frazzini, VP of Amazon Games, taught me about the power of promotions when we were Directors starting the Video Games business in 2009.
Companies ultimately run on money, so learning the details of how to drive revenue matters to a successful career.
Mike came to Video Games from the Books team, where Amazon had a long-running "4 for 3" book deal, where if you bought 3 books your 4th one was free.
At that time I was a pure tech leader with limited business knowledge. Mike talked about how well the 4 for 3 deal worked because people would come to Amazon to get a book, but once they picked a book, then the deal looked like "buy two more, get a third one free." Buy two, get a third is the kind of deal that most of us think hard about, particularly with things like books that keep for later.
Side note: I did own the P&L as a General Manager (GM) of some efforts. Some tech leaders are GMs at Amazon, some are not. It was thanks to Mike that I learned to own one well.
Being named a Top Voice on LinkedIn has made me extra happy, almost giddy about the joy and success of helping people here achieve their career goals. I'm laying awake at night trying to figure out how to reach and help more people.
In celebration of this milestone, my co-instructor Sue Bethanis and I have agreed to offer a one-time, short-term discount on our shared live online class, Cracking the C-Suite, to make this more accessible to additional students.
The below link will give students a 20% auto-applied discount.
Note: the celebration discount ends on January 14 (Sunday) at 9 PM US PST.
This live online class is for those entering the most senior leadership ranks (VP+) or who already have those jobs and want help maximizing their success.
Sue, my executive coach when I was a VP at Twitch and Amazon, brings 27 years of coaching experience and complements my lessons from being in the job.
If you have questions about whether the course is fit for you, reach out to me (Ethan) or Sue on LinkedIn. We want to make sure you get the right help for your leadership career.
Connect With Me
Click here to follow me on LinkedIn.
Click here to follow me on Twitter.
Level Up is a newsletter from retired Amazon Vice President Ethan Evans that breaks down how he succeeded and how you can get to the next level.