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How to engineer a "lucky" career

"The Luck Framework" and why building snowballs is key

Ethan Evans's avatar
Jason P. Yoong's avatar
Ethan Evans
and
Jason P. Yoong
Sep 04, 2025
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I was very lucky to ride Amazon's growth, going from a Senior Manager of 6 people to a Vice President with 800 people.

How do we maximize our chances of being "lucky?"

In this article, we break down my 5 parts of “luck” (each with specific executive coaching advice), followed by a helpful “Luck Framework” for you to use, and extra audience insights on how they engineered “luck” to drive their careers.

1. Part of "luck" is preparation.

I had already held executive roles at smaller companies and managed larger teams, of about 30. So I had relevant skills to grow as Amazon grew.

As a result, I moved up faster than most of my peers.

Ray Kroc (former Owner & CEO of McDonald’s) said: "Luck is a dividend of sweat. The more you sweat, the luckier you get."

Executive Coaching Action: Wherever you are, relentlessly grow your skills. Otherwise, when opportunity comes you may not be ready to seize it.

2. Part of "luck" is humility.

I had VP titles at three startups over a five year period before Amazon offered me a Senior Manager role. It hurt my pride to step back so far in title, but I got over it and committed to the job.

I could have "held out" for a role more similar to previous roles but this would have been a mistake.

Executive Coaching Action: Be willing to take any seat you can get on the right bus.

3. Part of “luck” is taking risk.

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